Develop a campaign to amplify a nonprofit’s mission.

Starting with minimal original branding, Powder expanded the nonprofit’s visual identity by introducing vibrant illustrations and a richer color palette. This approach added personality and energy to make the brand feel more engaging and approachable. These elements were then incorporated into direct mail, hip merchandise, stickers, and social media posts to build awareness across channels. The project showcased how well thought out design can bring a mission to life across multiple touchpoints.