Craft a cross-channel campaign promoting an accounting platform and its automation service.

Powder created direct mail pieces featuring playful illustrations, paired with branded merchandise and mockups for social media ads that rounded out the experience. The bonus incentive of a free Nespresso machine for new signups added a personal touch and attracted customers with an elevated reward. Through this fresh creative direction, the platform was positioned as both smart and approachable, helping to spark interest and drive conversions.